Theo x Kaito
The Theo × Kaito campaign is a joint two-month activation between Theo and Kaito designed to reward community engagement and high-quality contribution on Kaito.
The campaign consists of two distinct components rewarding activity in different ways:
Monthly Pool — rewards Theo mindshare as measured by Kaito.
thBULL Takeover — rewards mindshare alongside usage of Theo products.
Summary
Duration
2 months
To Be Determined
Total Rewards
100,000 thBILL
0.05% Token Supply
Participants
Top 50 Theo creators Top 25 Korean Theo creators Top 25 Chinese Theo creators
Top 250 participants
Criteria
Theo Leaderboard ranking
Theo mindshare, Theo points, Theo social following and engagement, Kaito stake
Monthly Pool
The Monthly Pool campaign focuses solely on social activity as measured by Kaito. Your Theo mindshare contributes to your standing on the Theo Leaderboard on Kaito.
The campaign launches October 13th. At one-month intervals:
100 yappers are identified: the Top 50 from the global Theo Leaderboard, as well as the Top 25 each from the KR and CN Theo Leaderboards.
A total of 50,000 thBILL is distributed evenly among them.
Rewards are fully unlocked (no vesting).
This campaign emphasizes consistent engagement and content contribution over the two-month period.
thBULL Takeover
The thBULL Takeover campaign rewards Theo users who also accrue yaps as measured by Kaito, demonstrating broader ecosystem alignment.
Rewards are distributed according to a tiered system, with placement determined by a weighted composite formula incorporating:
Theo points
Theo mindshare as measured by Kaito
Kaito stake
Theo social following and engagement
Only users with at least 100 Theo Points are considered for eligibility.
The scoring formula is non-public, but designed to emphasize quality engagement and long-term ecosystem participation.
How to Participate
To participate in either campaign:
Join Kaito
Log into kaito.ai with your X account.
Engage with Theo-related topics and communities.
Link Your Theo Wallet
Ensure your Theo wallet is connected to your Kaito profile. In the future, we may also allow wallets connected to the Theo app to link their X profile.
At least 100 Theo Points are required for thBULL Takeover eligibility.
Yap about Theo
Create and engage with Theo-related content on X.
Mindshare is automatically tracked by Kaito.
Optional: Stake Kaito
Staking ≥5,000 $sKAITO boosts your thBULL Takeover score.
Snapshots of leaderboard standings are taken at the end of each month, and final distributions are calculated after the campaign concludes.
How Mindshare is Measured
Kaito measures Theo mindshare by looking at verified, organic user engagement and content quality.
The mindshare score used in the Theo Leaderboard is:
Automatically computed by Kaito based on user activity.
Weighted by engagement metrics (likes, replies, consistency).
Validated via Kaito’s internal reputation system.
For detailed information on mindshare scoring and leaderboard mechanics, see the Kaito Documentation.
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